May162012

thedailywhat:

PSA of the Day: According to the Best Friends Animal Society, more than 80 percent of pet owners support spaying or neutering their furry friends. But apparently, pet owners can’t seem to remember exactly when their animals should be sterilized (at 4 months old).

Enter the Fix at Four campaign, a series of clever PSAs that aims to reduce the number of accidental pets, and the best of which makes it seem as if a freaked-out father is trying to keep a bunch of horny neighborhood boys from impregnating his tween-age daughter.

“We purposely made them lighter,” says Bill Oakley, of TM Advertising, which helped design the spots. “When I see those Sarah McLachlan commercials, I turn them off. I can’t even watch them.”

[adweek]

(Source: thedailywhat)

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